Indi-go

MDUK was tasked with creating a novel brand concept for a contemporary Indian restaurant based in the new Westfield Stratford City Shopping Centre. Described as the gateway to London’s Olympic Park and the largest urban shopping centre in Europe with 1.9 million sqft of retail and leisure. The team developed the Indi-go idea and brand style, with a fusion of both the cultural and definitive connotations of the term. The result was an eye-catching and suave presentation of the Indi-go logo, restaurant décor, menu, stationary and web presence.

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