Imran Khan Cancer Appeal (IKCA)

Imran Khan Cancer Appeal (IKCA) is an international charity headed by the renowned cricket legend Imran Khan. After the tragic death of his mother in 1985, Imran committed himself to establishing the first, free to public, Shaukat Khanum Memorial Cancer Hospital in Pakistan.

MDUK has been working with IKCA, in increasing its profile and donor-base within the UK, to support the operating costs of the cancer hospitals and cancer treatments to those that can least afford it.

To date, we have undertaken the concept, design, print, mailing list supply, data suppression, mail insertion and delivery of several direct mail campaigns to fulfil their ambitious growth objectives.


IKCA has been consistently exceeding its yearly fundraising targets in the UK.


  • Concept Design
  • Printing
  • Direct Marketing
  • Data Supply
  • Data Suppression
  • Direct Mail
  • Mail Fulfilment
  • Postal Services
  • Email Marketing
  • Copyrighting