A challenging assignment due to the misconceptions relating to mental health. The project involved a detailed project research and deliberation period with the client, before MDUK progressed with the project photography schedule, design and printing for the Dementia Awareness Handbook.
The object was to create a book that would be a leading publication in the field and be sensitive to the issue of dementia. The team developed a photographic and design theme, feel and tone that was appealing, informative and gave dementia the profile it deserved amongst health professionals, carers and those suffering from this sometimes misunderstood ailment.
The book has become an authoritative UK publication within the NHS.
- Market Research
- Commercial Photography
- Book Design