Helping engage a loved brand in a competitive market

Approach

Imran Khan Cancer Appeal (IKCA) is an international charity headed by the renowned cricket legend Imran Khan. After the tragic death of his mother in 1985, Imran committed himself to establishing the first, free to public, Shaukat Khanum Memorial Cancer Hospital in Pakistan.

MDUK has been working closely with the IKCA team to increase its profile and donor-base within the UK. To date MDUK has provided a host of services including consultancy, design, print, direct mail campaigns and event services to help fulfil and achieve their growth objectives.