‘Making Life Sweeter’ especially when you brand and design a range of packaging and marketing peripherals for Birmingham’s most renowned Asian confectioner. As part of a major store extension, MDUK was requested to produce a fresh photography and brand proposition for Mushtaq’s ‘fine ingredient and delectable desserts’. In a comprehensive marketing roll-out to coincide with the companies growth in the distribution and point of sale of its established and new product ranges.

The project included final creatives for Mushtaq’s vehicle signage and their customised range of mini-refrigerators. The resulting visual transformation was well-received and described as refreshing and contemporary, whilst still retaining a cultural artistic flair.


  • Brand Development
  • Packaging Design
  • Product Photography
  • Vehicle Signage
  • Point of Sale
  • Website Development
  • Social Media