NHS Smokefree

NHS Ealing approached MDUK to undertake the design and print of their Smokefree booklet targeting patients within doctors surgeries, pharmacies and hospitals.

The task was to create a quirky and functional booklet design that encouraged smokers to use pharmacies as a point of call to stop smoking.

The team developed a theme based on the creation of in-house graphical drawings to provide the relative information on local services for smokers.


The book increased those requesting Smokefree services in pharmacies by 200%


  • Illustration
  • Booklet Design
  • Print